At first, I think that I’m not too familiar with Podcasts but when I stop to break it down, podcasts are everywhere. They’re short videos with personal or informational interviews, they’re books on tape that i can listen to in the car or they can be my personal favorite –  a single song in MP3 mode that’s one of the 10 billionth song downloaded from iTunes. It’s amazing how fast those $1.29 songs can add up, just ask my bank account!

Although I’ve never wrote or produces a song, the closest thing to a podcast would be when I worked with former radio reporter Jeff Sheldon to write and record the script for this short video about the Cornhusker Compass, a personalized yearbook and campus guide that’s exclusive to Scarlet Guard members. We visited our ala mater at the College of Journalism and Mass Communications and sat in a sound booth to record his voice over. We then used software to edit his tone and sounds, added pictures, videos and put it all together to come up with this informational piece:

Another cool application is Jing where a person can record their movements/actions on their computer and sharing instantly with anyone around the world. For example, lets say you want to show your mother (who’s not as technologically advanced as you are) how to download pictures from a digital camera and upload them to a online photo album. You would press “capture” on Jing to start recording your actions and then send this file to your mom and she can see exactly what you were doing step by step like she was here with you in person! Going along with podcasts, you can also plug in a microphone and talk through any presentation or demonstration that you record. This is great tool for teachers with online classes all the way to business who take pride in their customer service!

As Safko mentions on page 194, “If your podcasts contains valuable takeaways, your listeners will continue to come back for more.”  So make it entertaining, informational and don’t forget to be real!